A Growth Leader, Marketer, and Partner.
CV
Leader in Business Growth & Marketing
Experienced analytical and solution-driven player/coach with measurable success in business development and consultative selling for tech and agencies. I’ve generated over $15mm in revenue from sustainable inbound and outbound sales operations by leveraging data-backed decision making and industry-leading tech.
Skills
Competency
ZoomInfo Salesloft Seamless.ai Copper CRM LinkedIn Sales Navigator
Wordpress Midjourney Chat-GPT Notion Excel Keynote
B2B Sales Partnership Management Reporting & Analytics Corporate PR
Pitch Leadership Proposal Writing Lead Generation Consultative Selling
Contract Negotiation CRM Management Coaching & Leadership
Experience
December 2017 - December 2021, October 2022 - March 2024
Head of Growth
Ruckus
​Ruckus is a full-service agency that powers game-changing companies and global influencers. After leading sales as the Director of Business Development from 2017-2021, I rejoined the team as the Head of Growth in October of 2022 where I led the business development and brand marketing practice at the agency. Both tenures consisted of overseeing sales and client success operations, lead generation, pitch and proposal development, partnership management, and more.
My time at the firm led to an over 100% increase in revenue and tripling of organizational headcount, along with the following achievements and duties:
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Ran business development and client success for the 20 year-old independent creative agency.
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Consistently beat sales targets and generated $10mm+ in revenue from 60+ new B2C and B2B clients.
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Pioneered business processes related to demand generation, client success operations, CRM SOPs, and optimized cross-functional proposal, pitching, and SOW-related processes.
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Hired and managed 10 direct reports including junior and senior reps alongside designers.
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Orchestrated over 100+ pitches relating to brand strategy, digital products, integrated marketing, studio production, and experiential services in formal and informal settings.
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Led agency brand marketing, pitch consultant and referral partnerships, and PR initiatives with key placements.
January 2022- September 2022
New Business Director
Madwell
Founded in 2010 in Brooklyn, Madwell is a proudly indie, integrated agency that is committed to not acting like every other agency. As the inaugural New Business Director at Madwell, I was responsible for developing innovative lead generation and sales practices.
This led to the implementation and execution of outbound lead generation platform implementation and SOPs, deal qualification practices, and pitch leadership, along with other achievements like:​​​
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Piloted the New Business practice at the award-winning indie agency.
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Expanded pipeline growth through formalized lead generation practices, platform implementation (ZoomInfo),
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CRM implementation (Copper), and data-based deal pipeline reporting.
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Generated over $5mm in closed business with major consumer brands.
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Established deal qualification methodology and orchestrated large-scale, cross-functional pitches for brands like e.l.f, Denon, BYJU’S, and other market leaders.
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Collaborated and reported directly to C-Suite on a weekly basis.
May 2013 - December 2017
Marketing Supervisor
Saberpoint
​Saberpoint is an IT Consulting and digital solutions company/VAR that provides technology and business transformation services to small, medium and large enterprises in the US, Europe and India. As the Marketing Supervisor at Saberpoint, I led the day-to-day lead generation process by implementing outbound marketing process and lead nurturing, as well as managing partnerships with SAP, AT&T, and more.​
Specific duties and achievements include:
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First business development hire to run marketing and sales operations at the enterprise software organization.
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Led the development and implementation of digital outbound marketing processes, increasing pipeline by 5x.
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Managed land and expand partnerships with enterprise partners such as SAP, AT&T, AppCard, and more.
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Created and executed SOPs to generate business from SaaS and on-prem BI, ERP, and other solutions.
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Increased penetration into Life Sciences, Manufacturing, Healthcare, and other verticals across the US.
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Supervised 5 global direct reports.
Interests
My interests offset my sky-high screen time and allow me to get out and literally touch grass.
The "life" part of work/life balance typically has me tending to my 40+ houseplants, Citi biking, and shooting 35mm on a 50+ year-old Olympus OM-1. I also thoroughly enjoy the concept and action of self-expression demonstrated through clothing (read: I like fashion).